ASK
Create a podcast episode on a cultural trend.

 
 

Art Direction: Chris Lumain

 
 
 

Mishaal and I turned our love of pop music into an exploration on how the genre has evolved over time.
 

the EPISODE: Is pop music still popular?

Pop music is literally defined as "popular music." Its always been made to appeal to a mass audience, but what’s popular today sounds very different from what was popular in the past. Starting in the 90s, pop music takes on a very specific sound. On this episode we explore how the rise of streaming services, the accessibility of the Internet, and the Mickey Mouse Club have shaped our definition of pop music today.

LISTEN TO THE EPISODE

 
 
 

Short on time? Fast forward to...
 

0:38  -  to hear about the rise of the princess of pop
2:08 - to hear about Disney's role in manufacturing pop artists
4:06 - to hear how EDM rose from a subculture to a Top 40 hit
7:34 - to hear the different pop sounds on the radio today
10:59 - to hear the answer to our question
12:52 - to hear about the consistencies in pop music over time

LISTEN TO THE MUSIC FEATURED

 
 
 

Created for the Cultural Standpoints podcast series.  Listen to more episodes from the Strategy track here.

Art Direction:  Jessica Sugerman

Art Direction: Jessica Sugerman

 
 
 

 
 

WHAT I LOVED MOST ABOUT THIS CASE STUDY WAS

...being able to dive deep into a topic we were already passionate about.